Frank Bacon

CEO

Frank Sondors - better known in the sales world as Frank Bacon - is the Co-Founder and CEO of Salesforge, the multi-channel cold outreach platform powering thousands of sales teams and agencies worldwide.

With more than a decade of experience scaling outbound operations from SDR to VP level, Frank has seen firsthand how traditional “hire more reps” playbooks fail in today’s market. His mission: build systems that outperform humans - not replace them. That philosophy drives Agent Frank, the AI SDR that’s reshaping outbound by blending human-AI collaboration to generate millions in pipeline without expanding headcount.

Frank is also the author of AI SDR: Your New GTM Edge to $100M ARR, the definitive guide to modernizing sales teams with AI. Drawing from years in the trenches and the real-world success of the Salesforge ecosystem, the book breaks down how to design hybrid human-AI teams, architect scalable data and infrastructure systems, and orchestrate outreach that actually converts. It’s a brutally honest roadmap for leaders tired of inefficiency - and ready to scale intelligently.

Outside of the office, Frank is a father of two and a relentless “doer.” Known for his obsession with performance, precision, and competitive edge, he channels the same energy into family, business, and mentorship alike. He’s not your typical sales founder - he’s the kind who brings a machine-like discipline to everything he touches (fueled, of course, by 6–7 cups of coffee a day).

Frank’s areas of expertise include:

  • Predictive & Market Intelligence
  • Demand Generation
  • Precision Marketing & Sales
  • Revenue Operations & Monetization Strategy
  • Coaching & Performance Culture

When he’s not building the next generation of AI-driven GTM systems, you’ll find him hosting The Sales & Bacon Podcast, where he sits down with top founders and sales leaders to discuss unfiltered lessons on sales, GTM strategy, and the future of AI in revenue.

Frank doesn’t just talk about the future of sales - he’s building it.

Blog Posts by Frank Bacon

Tutorials & Guides

Step-by-Step Guide to Configuring Reverse DNS

Configure PTR records and FCrDNS for a static IP, align A records and SMTP hostnames, troubleshoot common rDNS issues, and speed setup with automation.
Tutorials & Guides

SMTP Error Codes Explained

SMTP codes reveal why emails fail — learn to read 2xx, 3xx, 4xx and 5xx plus enhanced codes to fix delivery, authentication, and spam issues.
Tutorials & Guides

SPF, DKIM, DMARC: DNS Setup Checklist

Step-by-step DNS checklist to configure SPF, DKIM and DMARC: list senders, add TXT records, verify propagation, and monitor DMARC reports to stop spoofing.
Tutorials & Guides

Scaling HubSpot Email: Deliverability Best Practices

Improve HubSpot email inbox placement with SPF/DKIM/DMARC, list hygiene, gradual warm-up, and content fixes to reduce bounces and spam complaints.
Cold Email

Solving Low Response Rates with AI Personalization

Use AI to craft tailored subject lines, content, send times, and behavioral triggers to boost open and response rates while preserving deliverability.
Cold Email

How AI Improves Cold Email Automation

AI automates lead research, personalized templates, sequencing, and deliverability monitoring so teams can scale cold outreach while protecting sender reputation.
Tools

5 Best Woodpecker Alternatives & Competitors for Strong Email Infrastructure

Discover the 5 best Woodpecker alternatives built to boost cold email deliverability. Compare tools with stronger infrastructure, DNS automation, inbox scaling, and warm-up systems for better inbox placement.
Cold Email

Scaling Email Outreach: IP Costs to Consider

Break down domain, mailbox and IP costs, shared vs dedicated trade-offs, and practical steps to scale cold email outreach without overspending.
Cold Email

High-Volume Email: Multi-Workspace Setup Guide

Step-by-step guide to distribute high-volume sends across domains, mailboxes, and workspaces to protect deliverability, automate DNS, and warm up mailboxes.
DNS Setup

SPF Record Setup: Step-by-Step Guide

Learn how to set up SPF records for email authentication to improve deliverability and protect your domain's reputation in this comprehensive guide.
Tools

5 Top Email Infrastructure Providers for High Volume Emails

We’ve listed the 5 top email infrastructure providers for high-volume cold emails. See how Mailforge, Infraforge, Saleshandy, Inframail & Mailscale compare.
Tutorials & Guides

Enterprise Email Compliance: Checklist for 2025

In 2025, email compliance is crucial due to stricter regulations. Learn about essential protocols, consent management, and audit practices.
DNS Setup

How to Set Up DKIM for Email Authentication

Learn how to set up DKIM for email authentication to enhance deliverability, protect sender reputation, and ensure secure communication.
Cold Email

How AI Personalization Improves Cold Email Results

Explore how AI personalization enhances cold email outreach by improving engagement, saving time, and driving better results for businesses.
Email Deliverability

How Email Deliverability Testing Works

Ensure your emails reach the inbox with effective deliverability testing, key metrics, and authentication protocols to enhance engagement.
Cold Email

Time Zone Settings for Cold Email Campaigns

Optimize your cold email campaigns by aligning send times with local business hours across U.S. time zones for better engagement.
Tools

We Tested 11 Best Cold Email Tools For 30 Days: Here's Our Findings

We tested 11 cold email tools in 2025. Compare features, pricing, pros & cons, and find the best platforms for deliverability, personalization, and scaling outreach.
Reviews

100+ Maildoso Pricing & Review Analyzed: Here's What We Found

Looking at Maildoso pricing in 2025? Get the full review—plans, mailbox costs, pros & cons, user feedback, and why Mailforge is a safer alternative for reliable cold email deliverability.
Email Infrastructure

Common Issues with Free Email Sending Platforms

Explore the limitations of free email platforms and why investing in a professional solution is essential for successful email campaigns.
Tools

5 Best Mailscale Alternatives & Competitors To Build Strong Email Infrastructure

We tested the top 5 Mailscale alternatives in 2025, including Mailforge, Infraforge, Maildoso, Instantly, and Mailreach.
DNS Setup

Best Practices for SPF, DKIM, and DMARC Records

Learn how SPF, DKIM, and DMARC work together to enhance email security and improve deliverability while safeguarding your domain.
DNS Setup

How DMARC Certification Boosts Email Deliverability

Implementing DMARC certification enhances email deliverability, protects your domain from spoofing, and boosts trust with providers.
Email Deliverability

IP Warming: Gradual Sending Explained

Learn how gradual IP warming boosts email deliverability and protects your sender reputation with effective strategies and best practices.
Email Deliverability

IP Blocklist Lookup vs Domain Blocklist Lookup

Understand the crucial differences between IP and domain blocklist lookups to enhance your email deliverability and protect your sender reputation.
Email Deliverability

How Mailbox Monitoring Improves Cold Email Results

Learn how mailbox monitoring enhances cold email campaigns by improving deliverability, engagement, and sender reputation through real-time tracking.
Email Deliverability

Improving Domain Reputation for Cold Email

Learn how to improve your domain reputation for cold emails, ensuring better deliverability, engagement, and successful outreach campaigns.
Tutorials & Guides

Cold Email Domain Setup: Best Practices

Learn how to set up a dedicated domain for cold email outreach to protect your main domain's reputation and improve deliverability.
Email Infrastructure

Scaling Email Outreach with Multiple Domains

Learn how to effectively scale your email outreach with multiple domains while maintaining compliance and improving deliverability.
DNS Setup

DMARC for Cold Emails: None, Quarantine, or Reject?

Understand DMARC policies for cold emailing to enhance security, protect your domain, and improve deliverability with a phased approach.
Tutorials & Guides

Future-Proofing Email Infrastructure: Best Practices

Learn essential practices for building a secure, scalable, and compliant email infrastructure to protect your business from cyber threats.
Email Infrastructure

We Tried 3 Mission Inbox Alternatives & Competitors for 30 Days

Struggling with Mission Inbox? We tested Mailforge, Infraforge, and Mailreef head-to-head. Learn which tool actually kept us out of spam, why most warm-up tools silently fail, and which setup works best for cold emailers in 2025.
Email Infrastructure

5 Stages of a Cold Email Domain Lifecycle

Learn how to effectively manage your cold email domains through their lifecycle, ensuring better deliverability and compliance.
Email Deliverability

Cold Email Domain Health: Best Practices for Scaling

Safeguard your email outreach with best practices for maintaining domain health, improving deliverability, and scaling effectively.
Email Deliverability

Inbox Placement Rate: How to Measure & Optimize It?

No replies? It’s inbox placement. Learn how to measure and fix IPR to land in inbox, not spam—using tools like Mailforge.
Email Infrastructure

How to Choose the Right Mailbox Provider for Cold Emails

Choosing the right mailbox provider is essential for cold email success. Learn key factors to consider for optimal deliverability and scalability.
DNS Setup

How to Test SPF, DKIM, and DMARC Records

Learn how to effectively test SPF, DKIM, and DMARC records to secure your email communications and enhance deliverability.
Email Deliverability

8 Factors Affecting Sender Reputation

Explore the eight critical factors influencing your email sender reputation and learn how to optimize deliverability and engagement.
Email Deliverability

Ultimate Email or Inbox Rotation Guide: '12' Ways To Boost Deliverability

Struggling with cold emails going to spam? Learn 12 inbox rotation tactics to boost deliverability, protect your sender reputation, and land in 90%+ inboxes.
DNS Setup

DNS Setup Guide: Automating Email Infrastructure

Learn how to automate email infrastructure with proper DNS setup, ensuring secure delivery and preventing spam issues.
Tutorials & Guides

Scaling Cold Email: From 100 to 10,000 Sends

Learn how to scale your cold email outreach from 100 to 10,000 sends effectively with strategies for infrastructure, warm-up, and engagement.
Email Infrastructure

Dedicated IP vs Shared IP: What's the difference?

Discover the key differences between dedicated IP and shared IP addresses. Learn which option is best for your needs and enhance your online experience today.